In the run-up to the post-lockdown, we came up with an opening stunt for David Lloyd. All David Lloyd Sports Clubs in the Netherlands opened at 00:00 midnight exactly, on the night of the opening. All members of the clubs could participate in a midnight swim or a midnight sport session with a DJ performance. The PR stunt was warmly received by the local and national media with publications for example in the Algemeen Dagblad, the Parool and the ANP. They were on-site to repor
For The Searchers, distributor of movies, we set up a campaign around the premiere Promising Young Woman, an American black comedy thirller tells the story about a woman who seeks to avenge her best friend, who was a victim of rape. In collaboration with a research company we carried out a market survey about sexual harassment under young women in the Netherlands. We used the results and facts&figures of the research to create a PR campaign. We send out a press release about
For Mother's Day, Treatwell honours mothers by giving them a delicious beauty treatment as a gift. With campaign slogan "For all the mothers and caregivers who keep us going everyday" we created an influencers campaign. A selection of influencer-moms enjoyed a fantastic relaxing pedicure treatment and they could also give away a discount code for a Treatwell treatment amongst their followers.
For first Dutch Prime Video Original De Oost, Bobbery Amsterdam organized and hosted an exclusive livestream event in Het Koninklijk Instituut van de Tropen. Through a professional livestream connection all journalists and media could watch the première of De Oost from home. Hosted by Humberto Tan, the journalists were welcomed and via the livestream all journalists watched the movie at the same time. After the movie Humberto Tan interviewed lead actor Michiel Lakemeijer abou