The new autumn collection of Opus has a casual feminine look. To communicate the look and feel of the new collection we set up a social media activation. For this, we carefully selected influencers who fit the look of Opus and reflect its lifestyle. A the clear and natural look ensured a natural brandfit and this was one of the most important selecting principle for this activation.
For the premiere of the film Cashtruck with Jason Statham, we organised a diner and screening at the Stadsarchief in Amsterdam. This location used to be the Algemene Nederlandse Bank and has a large underground vault that perfectly matches the theme of the Cashtruck movie. Prior to the screening, there was a themed diner for the press, where the entire decoration of the diner and the setting was designed in the atmosphere of the film.
For the Dutch premiere of the movie Everybody's Talking About Jamie, the much-anticipated film adaptation of the award-winning West End hit musical, we organized a press premiere in the theme of the movie. At the Pathe Tushinski, a live performance by professional drag queens was enjoyed over dinner, followed by a screening of the film in the theatre.