Prime Day we set up a campaign focussing on the benefits of a Prime membership, whereby members could win a unique Prime Moment. In collaboration with Rapper Donnie, Nick & Simon, and Bas Smit we created three unique moments for Prime Members to win. Members could win a meet and greet with Rapper Donnie, who was going to bake fries for the whole neighborhood, Nick& Simon would give a private concert and you could win a free pass to all the Amsterdamse Zomer Concerts hosted by