With a research conducted by Sensu Insight Ltd among 1000+ Dutch families we searched for the Dutch Christmas traditions; which gifts are the least favorite and if buying Christmas gifts gives the Dutch people stress. On social media we supported the campaign with Christmas posts from a selection of dedicated influencers such as Mrs.Keizer, Danielle de Ridder, Enstijl en Liefslotte. They supported the outcome of the research by showing their Christmas traditions and that the

This Holiday season Amazon opens the largest Ugly Christmas Jumper Store in the Netherlands. The store includes a limited Edition Ugly Christmas Jumper designed by Dries Roelvink, whereby the proceeds are donated to the Prinses Máxima Centrum. For the grand opening of the online store and the reveal of the limited edition jumper, we hosted an exclusive fashion show for press, influencers and movers&shakers at Vondel CS, whereby a collection of Ugly Christmas Jumpers where sho