In the run-up to Margarita Day, the 22nd of February, we organised a roadshow event with the Patrón pact, a formation of 7 brand ambassadors. During a unique branded Patrón night we visited three premium bars in Amsterdam with the pact to taste delicious Margarita’s. In the premium bars, Sushi Samba, Kampai and Super Lyan the head bartender created their own version of the Margarita. Patrón developed a map of the Netherlands that was activated during Margarita Month, on the landing page of the map consumers can find the best Margarita spot in their on town. Cheers!