Amazon Prime Video - Without Remorse Experience – PR activation
Before you can understand John Kelly (by Michael B. Jordan) from Without Remorse, you need to walk a mile in his boots. For the launch of the movie Without Remorse we organized a Spec-Ops event, plunging media and influencers into the world of an elite Navy Seal operator.
For this unique experience all invitees were picked up by a limousine service to be taken to a helicopter deck. Then flying with helicopters to army basecamp in Didam, being plunged into a series of hyper-immersive experiences designed to disrupt and disarm. A combined real-life special forces drills with Kamp van Koningsbrugge, and end the day with paintball experience before flying back with helicopters to Amsterdam. We created a one-of-a-kind ‘journey’.