Launch of Amazon Launchpad!
Launchpad of Amazon is a program that helps local innovative entrepreneurs to launch their products on Amazon.nl. For the introduction of this program in the Netherlands, Bobbery created a PR campaign .
Together with 5 local SME's we set up a PR campaign and an influencer campaign. The entrepreneurs were able to tell their business story through interview by trade media, consumer media, news media and in TV shows. The influencers that joined the Launchpad campaign all tested the new innovated products on their social channels.