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Première of All In: Team Jumbo-Visma

In 2022, Team Jumbo-Visma, the globally recognized professional cycling team renowned for their participation in prestigious events such as the Tour de France, took center stage in a captivating six-episode documentary series titled 'All In.' As part of our PR strategy, our goal was to introduce this highly successful Prime Video series to the Netherlands while tapping into the fervent cycling community and establishing connections with key stakeholders. Culminating the campaign, our PR team orchestrated an exclusive premiere event at Move Amsterdam, where the series was unveiled to a diverse audience, encompassing media representatives, production companies, partners, prominent figures, and influential personalities. This remarkable premiere event, co-hosted by Prime Video and Diana Kuip, featured an engaging Q&A session with Merijn Zeeman and cyclist Tiesj Benoot, conducted over a Zoom connection.


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