Première of Last One Laughing S1
For the global success series LOL: Last One Laughing, Bobbery.Amsterdam set up an integrated pr campaign with a junket where interviews were set up for the entire cast of the LOL series e.g. Bas Hoeflaak, Nienke Plas, Henry Van Loon and Alex Ploeg and Tineke Schouten in Pulitzer Amsterdam. In total 29 interviews took place. We secured publications in all leading national media such as the Telegraaf, Algemeen Dagblad, Nu.nl, Linda and ANP, as well as TV appearances on TV talk shows. We hosted the blue carpet premiere in Boom Chicago with over 150 press, influencers and movers&shakers. The première was reported by television shows e.g. SBS ShowNieuws, RTL Boulevard and Films&Sterren.