Amazon.nl introducing the Celebrity Storefront in the Netherlands
The celebrity storefront is a bespoke Amazon concept and for the introduction of the concept Bobbery created an above and beyond PR campaign launching of the first celebrity storefront on Amazon.nl. We set-up a collaboration with Lieke van Lexmond & Bibi Breijman to inspire consumers and press with curated gifts for the holiday season. With interview sessions, bespoke photoshoots and curated gift guides we impressed the media with tips for holiday giftguides and productions. Besides this we set up a social media campaign whereby influencer could gift a beloved one with a special gift from Lieke or Bibi.