Amazon Prime Day!
For Prime Day we focused on educating the Dutch about Prime Day as this phenomenon is not yet well-known in the Netherlands. In line with the global Prime Day strategy and announcement movie with roller-skaters we surprised media and influencers with creative mailers featuring roller-skates and a video of the date reveal with an introduction to Prime Day by Damla Kartal, Senior Marketing Manager Amazon Benelux. As a wow-moment for key media and tier 1 influencers, we organized a roller-skater delivery to their home address. In total, we generated 348 clippings and the very engaged micro-influencer campaign resulted in a social reach of 1.8 million.