Men book best at Treatwell

In the run-up to the re-opening of the Dutch hair and beauty salons after the COVID lockdown, our client Treatwell saw the number of bookings quadruple, on average 2.5 times more bookings per week than before COVID-19 and… the majority of the bookings are made by men.

With integrated PR campaign highlighting the male-bookings at Treatwell, we approached business media for interviews with Communications Manager Rinke Adema f..e. Marketing Tribune and we create a social media campaign where brand ambassadors visited their favorite hairdressers.