PR Stunt for David Lloyd

In the run-up to the post-lockdown, we came up with an opening stunt for David Lloyd. All David Lloyd Sports Clubs in the Netherlands opened at 00:00 midnight exactly, on the night of the opening. All members of the clubs could participate in a midnight swim or a midnight sport session with a DJ performance. The PR stunt was warmly received by the local and national media with publications for example in the Algemeen Dagblad, the Parool and the ANP. They were on-site to report on how the opening at David Lloyd happened. Of course, with the COVID rules in mind, there were many sport fanatics queuing up at 00.00 to start exercising again.