#Promisingyoungwoman campaign

For The Searchers, distributor of movies, we set up a campaign around the premiere Promising Young Woman, an American black comedy thirller tells the story about a woman who seeks to avenge her best friend, who was a victim of rape. In collaboration with a research company we carried out a market survey about sexual harassment under young women in the Netherlands. We used the results and facts&figures of the research to create a PR campaign. We send out a press release about women's experiences of sexual harassment, an influencer activation with Vedder&Vedder using the hashtag #promisingyoungwoman and an outdoor campaign in Amsterdam, Rotterdam, Utrecht, Groningen, Eindhoven, Haarlem and Delft.