For the fifth Prime Day in the Netherlands, we created the “Let’s Play Prime Day” campaign inspired by retro TV game shows. The launch included press coverage in Emerce and IGN and collaborations with influencers showcasing top deals. A special event at Comedyclub Toomler featured illusionist Steven Kazan, attracting 40+ journalists and creators. The campaign generated strong buzz and highlighted Amazon’s fast delivery in press and an interview with Roeland Donker in Twinkle