Amazon celebrates 5 years Prime Day!

Amazon celebrates 5 years Prime Day with the vibrant “Let’s Play Prime Day” concept, inspired by retro TV game shows from the 1970s and 1980s. We kicked off with a press announcement that secured coverage in leading outlets such as Emerce and IGN, and partnered with influencers RobisookmaareenMens, Lise van Wijk, and Organizedbyjulia to showcase the best deals. To mark the anniversary, a local press release gained coverage in outlets including Emerce and ID.nl. The ‘go big’ moment was a press and influencer event at the iconic Comedyclub Toomler, featuring illusionist Steven Kazan in a retro game show setting — bringing together over 40 journalists and social creators for an immersive celebration of five years of Prime Day and the value of Prime, generating vibrant social content and strong buzz. Amazon’s fast delivery service was highlighted through dedicated press releases and an in-depth interview with Roeland Donker, Country Manager Netherlands, in Twinkle magazine.