Prime Day 2025: Exclusive Events and Deals for Amazon Prime Members

For the Prime Day 2025 campaign, we combined strategic communications with creative social media activations to showcase the value of Amazon Prime membership and increase visibility for the best Prime Day deals.

The campaign kicked off with the Prime Day date reveal, which gained coverage in leading outlets such as Emerce and Twinkle Magazine. This was followed by a Prime Day media alert featuring top Amazon Prime Day deals, picked up by lifestyle media including ELLE and Cosmopolitan.

The highlight of the campaign was the series of exclusive Prime experiences—unique, members-only events hosted by well-known Dutch influencers. These included:

• a surprise pop-up concert at Utrecht Central Station by Samuel Welten

• a chocolate workshop with Gwen van Poorten

• horse riding with Britt Dekker

• an escape room adventure with Steven Kazan

• attending a football match with Andy van der Meijde

These money-can’t-buy experiences generated strong media attention, boosted social engagement, and created excitement around Prime Day 2025.

With this content-first strategy, we maximized relevance, increased awareness of Amazon Prime Day Netherlands, and reinforced Amazon’s market leadership and regional share of voice.