David Lloyd Capelle Relaunch

On March 20, David Lloyd Capelle aan den IJssel marked its official relaunch with a high-profile ribbon-cutting ceremony featuring Olympic champion Inge de Bruijn and Sales Manager Christa Koppenol. An exclusive press tour of the upgraded facilities secured 16 media placements in top outlets, including Algemeen Dagblad, Het Kontakt, Happy in Shape, and Fabulous Mama, alongside two pre-launch interviews. The event included a live discussion and Q&A with Inge de Bruijn, showcasing the club’s new offerings and the significance of sport in her life. To boost local engagement, six regional influencers DJ Latu, Jill KleinJan (12.8K), Isabelle Heijhoff, Jeroen Hertzberger, Marinde Smolders (22K), and Judith Langenhorst (2.1K) created 29 social media posts, generating strong buzz and excitement in the community around the relaunch.This integrated approach successfully positioned David Lloyd Capelle as a leading fitness destination in the region.