Amazon Christmas (W)rapper Campaign

This year, Bobbery orchestrated a PR campaign for Amazon during the holiday season, focusing on the art of gift wrapping and bringing festive cheer to the Netherlands with the collaboration of Dutch rapper Willie Wartaal. The campaign highlighted a unique limited-edition wrapping paper collection and a spectacular wrapping stunt, featuring a large boat adorned with wrapped packages sailing through Amsterdam's canals. Additionally, the campaign incorporated a lively social media initiative showcasing Willie Wartaal's expert tips for beautifully wrapped presents. To culminate the festivities, a "Wrap-up" party, hosted with Willie Wartaal, gathered over 60 influencers, trendsetters, and press members, generating excitement and spreading holiday joy throughout the community.