Amazon Kersthuis Holiday Pop-up

To spark holiday excitement and position Amazon as the go-to destination for stress-free gifting for the holiday, the Amazon Kersthuis pop-up lit up Amsterdam’s city center with festive inspiration. Backed by research on the top five holiday stress factors among the Dutch which was covered by Emerce.nl, Digitailing.nl, and Women-online.nl, the pop-up store featured five well-known experts, including Kelly Weekers, Hugo Kennis, Eva van de Ven, Anke de Jong, and Jill Schirnhofer, who hosted a series of workshops. Visitors explored themed spaces such as a festive Walk-in Closet, Home Décor Corner, Children’s Workshop area, Chillout Room, and high-tech Kitchen Corner. Each product could be scanned via QR code for instant purchase on Amazon.nl, seamlessly blending inspiration, expert advice, and holiday shopping into one memorable experience. The opening of the pop-up attracted a total of 76 press members and influencers (with a combined following of 1,4M), generating significant social media engagement and online articles in media outlets such as Linda, Grazia, Elle and YLBB.