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Niksen Campaign for David Lloyd

David Lloyd has transformed the Dutch art of 'doing nothing' into a fitness class sensation in the UK! To spread the word in the Netherlands, we initiated the PR campaign "Niksen X David Lloyd." The campaign gained extensive media coverage, featuring interviews on TV programs like Editie NL and Vandaag Inside, and coverage in RTLnieuws, de Telegraaf, Algemeen Dagblad, and many more. Additionally, we arranged a press trip, inviting Dutch journalists to England to personally experience the Niksen fitness class.

Dutch art of doing nothing


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