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pr agency amsterdam fashion

who we are

to who we are

Be the influence.

We are an Amsterdam-based agency helping lifestyle and consumer brands build true influence in the Netherlands by combining PR, influencer and advertising skills into a new breed of agency for today’s shifting media landscape.
In short: we influence the influencers.

“Knowledge is power, but enthusiasm pulls the switch.”

Ivern Ball

our services

to services

PR PLANNING

Based on detailed, quality briefings, we write an annual PR activity plan that is used as a working script for both agency and client.

CROSS MEDIA

Bobbery participates in media-planning of advertising campaigns to follow up with editorial planning in likewise media. Combining online and print media in order to create awareness through multiple levels.

TRADE PRESS

To support trade communication Bobbery uses a professional structure

that includes corporate news features, spokesperson, interviews, collection launches and press-releases.

CONSUMER PRESS

To create a top of mind position for our client's brands, communicate their brand story and reinforce visibility in key media we monitor a strong mix of communication tools f.i. pressroom services, events, collaboration.

PUBLICITY AND PUBLIC RELATIONS

We communicate your messages to a broad range of media including magazines, websites, blogs, newspapers and RTV. Targeted to trade and consumers.

SOCIAL MEDIA

We strengthen brand initiatives and drive customer loyalty and interest through social media channels by connecting the brands with influencers.

By developing social media programs and organizing seeding we push online communication.

INFLUENCER PLANS

Spread the word to the right target group. We are experienced in reaching the key-drivers for a specific product or brand through brand ambassador plans and influencer seeding.

EVENTS

An event is the most personal way to connect with your target group, reaching out to people in a personal way creates a long-lasting relationship.

Making the target group part of your world and let them experience the world behind the brand. Bobbery arranges press previews, product launches, blogger events, opening events and publicity stunts.

CLIPPINGS AND PUBLICATIONS

Bobbery releases digital clippings towards the clients, as soon as possible after media release. Clients have a personal link to download their clippings in PDF. Download is possible per publication or by whole range per month and easy to forward to relevant key relations.

REPORTING

Monthly report that shows all media publications as featured in trade magazines, consumer magazines, newspapers, online, social media and RTV.